Blord Group CEO, Linus Williams, popularly known as Blord, has announced reality star Queen Mercy Atang as the company’s first brand ambassador since the business was launched seven years ago.
Reports say the endorsement deal is valued at ₦70 million, with Queen Mercy also joining the company as one of its major shareholders.
Blord unveiled the partnership on his social media page, where he shared photos with the reality TV personality and celebrated the new collaboration.
“AS THE CEO OF BLORDGROUP I WANT TO WELCOME OUR FIRST EVER AMBASSADOR AFTER 7 YEARS OF OPERATIONS, QUEEN MERCY ATANG , SHES NOT JUST AN AMBASSADOR BUT TOP SHAREHOLDER OF BLORDGROUP , WELCOME QUEEN , WELCOME THE QUEEN OF BLORDGROUP,” he wrote.
In a separate post, he further praised Queen Mercy for her support and commitment to the brand.
“THE KING AND QUEEN OF BLORDGROUP ! THE LOVE QUEEN HAS FOR BLORDGROUP CANT BE EXPLAINED ENOUGH, THANK YOU FOR CHOOSING TO WORK WITH US MY DEAR QUEEN MERCY,” he added.
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